A 280-person Series-B SaaS in Gurgaon had a recurring problem: every quarterly social started with a three-day Slack thread, ended with someone calling the same lounge directly. The HR lead, frustrated, ran an experiment.
The brief, decoded
- Same four people debating in Slack for 2–3 days every quarter.
- No consistent record of who chose what, why, and what it cost.
- Last-minute reschedules eating into individual contributor time.
How Storybuk ran it
Standing brief in the dashboard
Saved brief: 70–90 pax, banquet or lounge, ₹1,200–1,500 per head all-in, Friday evening. Three venues auto-shortlisted at the start of every quarter.
Approval workflow built in
Two-step approval — HR + cost centre lead. No more Slack threads, no more 'who said yes to this'. Audit log in the dashboard.
“We get four hours back per quarter and the venue is always good. That's it. That's the entire pitch.”
The outcome
Illustrative scenario.Brand attribution anonymised by industry and stage; quotes attributed to role. Figures are model estimates based on briefs we've quoted — not booked-and-billed totals. Replaced with named, signed case studies as customers go public.