A consumer-tech company headquartered in Gurgaon runs annual day twice a year — once for the HQ team, once for the Delhi-NCR satellite. The 2026 NCR brief was simple on paper: 200 pax, banquet hall, premium F&B, stage with AV, walkable from a metro station.
The brief, decoded
- Three competing internal stakeholders — finance, HR, the CTO.
- Stage + AV requirement ruled out two-thirds of the rooftop inventory.
- Headcount kept moving (±30) until 72 hours before event day.
- Premium F&B — no compromise on the brand.
How Storybuk ran it
Side-by-side bake-off
Storybuk surfaced three Gold-tier banquets in Greater Kailash, GT Karnal Road and Aerocity. Each came with stage diagrams, AV specs, F&B sample menus and the per-head all-in.
Flexible-headcount clause
Storybuk's standard ±15% clause meant final pax could be locked 72 hours before, without re-papering the contract. The team confirmed 210 — well inside the buffer.
Premium F&B package
Custom F&B negotiated against the venue's banquet menu, added as a single line item on the booking with separate per-head price.
“I had the CTO, the CHRO and the CFO on the same Google Doc by lunch. The shortlist made the decision obvious.”
The outcome
Illustrative scenario.Brand attribution anonymised by industry and stage; quotes attributed to role. Figures are model estimates based on briefs we've quoted — not booked-and-billed totals. Replaced with named, signed case studies as customers go public.